About MAD
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YES WE ARE MAD

We believe in building future-forward solutions and ideas that prepare our partners for a new digital economy. Our mission is to shatter “creative agency” status quos and complacency by all means necessary.

Walking the Walk

We do this by being a radically independent creative agency that solves business and brand challenges through the collective brainpower of our multi-disciplined creatives assembled into a world-class team of design thinkers.

YES WE ARE

Talking the Talk

We do so by continuously demonstrating our expertise in moving your vision forward by combining knowledge, insights, and inspiration in extraordinary ways.

MAD

WE SPARK CREATIVITY BY ENGAGING THE SENSES

Design Thinking Methodology

"...it's how we understand people, their needs, and their personal place in
the world."


~ Marc Aptakin, Founder and CEO

Brand Immersions

Through our brand immersion process, we look into how your company has evolved to gain a deeper understanding of your trajectory and future direction. Based on the objectives, we’ll guide you in elevating your brand.

Empathy Workshops

We know that in order to design, or re-design digital products, platforms or services, we need to have the ability to look at the situation from a customer's perspective. With our Design Thinking Empathy Workshops, we create an environment that allows us to walk in a customer's shoes, relate to them and develop an emotional bond. Through this exercise, we learn what really matters to the customer and use it to create positive experiences for them.

User Story Development

The MAD team will take all of the valuable information gained in our collaborative sessions with stakeholders and craft a problem statement or in design speak, a Point of View. This process will describe exactly the nature, scope, or meaning of the project - whether its an app, a marketing campaign, or designing a shampoo label. The point here is to clearly articulate the experience that a customer will come to expect through interaction with your product, service or company.

Prototyping & Testing

Whether you have a robotic manufacturing line powered by AI, or a great idea for a mobile application, our approach is the same. We always prototype alongside stakeholders, so that they can view the progression of their project every step of the way. Prototyping provides an opportunity to have more vetted ideas, eventually leading to a more flushed out and scalable solution. We then test the final offering vigorously, tweaking and adjusting it to make it a high-performing, user-friendly experience that we can launch for use.

OUR WORK

Latest Case Studies

V8 Engine Experience

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Buddah Tek

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Toyota and Lexus

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Pantone Glasses

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The Restoration

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Testimonials

Here is what some of our clients have to say.

We really enjoyed working with MAD on this project. The team is FUN, extremely organized, communicative, and they never missed a deadline. The designs came out great, and we look forward to partnering with MAD again on our next project!

Lauren Drury
Marketing Director ~ Greenlane

Innovation, especially in healthcare, is not a DIY business. Successful innovation, R & D, and product delivery requires strong collaboration with highly creative, flexible, and capable teams. MAD has each of these qualities in abundance, and we are thrilled to be working with MAD team, who finds new ways of solving some of healthcare's most complex challenges.

Peter Carr
Director of Innovation Miami ~ Children's Health System

Working with Mad was a key factor in the successful launch of our brand.

Venus Brown
CEO ~ Buddah Tek

MAD has helped our brand grow and continued to help us creatively to build sales, profits, and morale among our teams through fun and creative initiatives.

Andy Yeager
CEO ~ Tapco Restaurant Group

Client

Collaborations

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