The JM Family, the exclusive distributor of Toyota and Lexus in the southeast United States turned to MAD to reinvent the way their processing facilities photograph and distribute thousands of cars a day sent to dealers across the country.
MAD has installed to date a total of seventeen 360 photo booths, that take both interior and exterior photos of cars coming off the processing line. The software auto-stiches the 360 photos, uploads them to the cloud and then using the cars VIN number automatically sends the photos directly to the dealerships in seconds to be shown to prospective customers.
A safety light is triggered when the system recognizes the car type is fullly centered inside the booth, which activates the four exterior camera systems and one interior camera.
With a single 180 degree rotation of the booth, the system captures a full set of exterior images alongside a single 360 interior shot, the system checks that all captures were successful and then uploads all images and data to the cloud which activates the doors to automatically open ready for the next vehicle.
This custom solution saves JM thousands of hours a year on both the production and processing time needed for car photography and in conjunction it also makes them millions of dollars in additional revenue through the sale of the 360 degree photos to the dealers.