Network Partners
Case Study

Medical Device and Pharma done differently.

To set Network Partners Group apart in an increasingly competitive industry, Mad created the branding and a new website — encompassing the look and feel of its two brands Network Partners and FlexPro — in order to highlight its advantages as a professional services provider in the life sciences, incorporate an updated tone and fresh storytelling, and help to recruit top-quality individuals for its leadership team.


Inspired Design for Inspired Professionals

To portray Network Partners’ elegant confidence and FlexPro’s independent style and tone, the new site content and branding showcase a modern visual theme, logo, and design with an engaging color palette, bold fonts, and memorable animations that reflect its growth in the industry, commitment to advancing the life sciences, and network of dedicated professionals — providing consistency across its brands and highlighting NPG’s quality and expertise.

The New and Improved Network Partners Group

After crafting an overall strategy that fit NPG’s vision and setting up their user stories and journeys, the team set out to revive its old content by building and launching a new website that would serve as a gateway for prospective clients and new hires looking to join the team. This refresh came complete with new branding, current customer journeys, engaging storytelling, and eye-catching design.