Pantone Eyewear
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DESIGN + TECH
Pantone Eyewear
Case Study

Bringing Vibrancy Into a Colorless Market.

You are what you wear, so what a better way for creative professionals to rep their fields than by donning head-turning styles. The frames featured in the collection were attributed qualities inspired by them, a fresh and inventive approach to building a connection between the product and its target audience.

VISIT SITE

We launched the collection through an electrifying social media campaign, complete with seasonal photoshoots and influencer-led activations, all of which celebrated creativity and self-expression.

BRANDED

Social Media

Photography + Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses #bluelightglasses #readingglasses #AnEyeForColor

Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses #AnEyeForDesign #athome

Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses #pantone #homeofficeideas #AnEyeForDesign

Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses #AnEyeForColor #colors #pantone

Photography + Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses #screenglasses #bluelightglasses #AnEyeForColor

Photography + Graphic Design + Copywriting

#bluelightglasses #glasses #screenglasses #PANTONE #PANTONEglasses #fashion #style #coloroftheyear

3D + Graphic Design + Copywriting

#PANTONEglasses #PANTONE2020

Photography + Graphic Design + Copywriting

#PANTONEglasses #PANTONE2020

Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses

Photography + Graphic Design + Copywriting

#PANTONE2020 #PANTONEglasses

Photography + Graphic Design + Copywriting

#PANTONEglasses #bemypantone

3D + Graphic Design + Copywriting

#PANTONEglasses

3D Product Hero Imagery

We created captivating 3D product renderings for marketing and packaging projects. We make it possible for Pantone Glasses to control their product in 3D space and lighting which is key to a successful project.

3D Animation & Video Effects

Animated typography and graphics, help tell the Pantone Eyewear story without saying a word.

Search Engine Marketing

We create Search Engine Marketing campaigns that increase awareness of the Pantone Eyewear brand and significantly boost thier sales. We Positioned the Pantone Glasses website and social media channels as trusted sources capable of answering the most frequent questions thier prospective customers might have to reinforce their brands recognition.

We created a mobile-first design for the Pantone Eyewear website which is a must in the todays competitive landscape. We focused on things like page load times, visuals, strong CTAs, 3rd party validation and customer incentives which are the keys to success.

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