Voted Best Urban Hotel by Condé Nast, The Restoration Hotel chose us to help them develop a digital and content marketing strategy that embodied the classic elegance and charm of their historic property.
As part of our plan for the brand, we created a cross-channel experience jam-packed with original content highlighting monthly happenings and surrounding local festivals. We produce photoshoots on location once a quarter to keep The Restoration's content up-to-date and always fresh. When it comes to really experiencing what The Restoration Hotel is like, they left it to our creative team to produce their content for all of their online and offline channels.
The magazine is also used for strategic PR and Marketing campaigns to give someone a peek inside the culture of The Restoration. All of the creative direction, design and production of the magazine is produced by the Mad team.
The old saying content is king is still relevant. We produce top shelf content for all channels.
This road trip campaign initiative was an organic effort to create brand awareness for the property. We deployed it to drive-to markets within a four hour radius of Charleston.
In addition to overseeing montly e-marketing and social media campaigns for The Restoration Hotel, the Mad Strategy team also plays an active role in pitching seasonal offerings to influencial local and national media outlets.
MAD is the perfect partner for us. They listen to how we operate our businesses and by understanding how we operate they are able to provide marketing and branding solutions that are spot on! Mad continues to outperform any marketing, branding and PR group that we have ever worked with. They are a dedicated strategic partner that when they handle a task we know it will get done right.