V8 Engine Experience
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STRATEGY + DESIGN + TECH
V8 Engine Experience
Case Study

Engineering Made Elegantly Simple

Augmented Reality (AR) has revolutionized how engineers, architects, and designers conceptualize, model, and showcase their work. This emerging technology enables them to make planning decisions, accurately determine a project’s dimensions, and preview how it will look before starting its construction.

Opening the Doors of Perception.

MAD Labs developed a custom AR experience that allows professionals and hobbyists alike to build a photo-realistic V8 engine in a controlled virtual space. Each step in the assembly process is broken down into a tutorial composed of simple easy-to-follow steps, with each component of the engine rendered down to the finest detail and overlaid onto the user’s physical environment for real-time manipulation.

CUSTOM V8 ENGINE
AR

EXPERIENCE

The Possibilities are Endless

From healthcare to entertainment, the potential applications of AR are as broad as they are electrifying. This technology is becoming more mainstream by the minute and it might be just what your brand’s next project needs to go from being just good to leaving an indelible mark in the memories of your consumers.

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