Bold content works best when it’s woven into the larger cultural conversation of the moment. Consumers need to feel like they are being spoken to intimately, so we replicate culture through the lens of the brand using our creative production capabilities.

Our utility bag to get this done includes campaign development, art direction, video production, photography, 3D design, animation, and VFX.

We’ve pioneered processes to execute long-term opportunities and immediate needs simultaneously. The result is a creative operation built on defining key objectives, exploration, and ongoing optimization.

Content Creation

At the heart of all brand and product positioning should be concise and meaningful content that communicates purpose, utility and lifestyle. Our experienced team of art directors, creatives, savvy copywriters and strategists develop content ideas that convert and excite the customers you are looking to engage with.


Visual communications set the tone for how your brand is perceived. Through our creative process we develop a strong and unique photography aesthetic that sets you apart in a crowded field of brands vying for attention.

3D Animation &
VFX (Visual Effects)

2D and 3D animation can be used to simplify complex topics and distill them into a clear and relatable message. The visual content presented in animation becomes impactful, informative, and also entertaining. The other major benefit is that the 3D content produced can be repurposed into VR, AR and other interactive use cases.

Visual effects used to be reserved for only the big Hollywood studios, but through advances in technology and software that same level of VFX is now accessible for brands looking to step up the production value of their own content. Mad’s VFX team is built to take your videos and content to a level once unimaginable.

Video Production

Keeping in mind what kind of device your video will be watched on is paramount in the production process today. It’s no longer a one-size-fits-all world where production can simply be repurposed. Whether its long-form, medium format or snackable content, our team delivers an impactful visual experience unique to the device that a viewer will consume the message on.

Sound Design

Our Sound Designers produce all sound effects, whether recorded or live for a specific production. We set up the sound playback equipment and must make sure the board operator is properly trained. Sound Design is an artistic component of the production.

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