Strategy
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YES WE ARE MAD

STRATEGY

Your brand strategy should guide every interaction you have with your customers. Creating an effective one begins with defining the vision and purpose of your company and your brand positioning statement — the unique needs you hope to fulfill in the marketplace. We can help you create a compelling narrative and share it through the most suitable channels for your audience.

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. If you want to shape how your company is seen by both your customers and competitors, you must strengthen your positioning.

Naming &
Messaging


What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

User Profiles & Journeys

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

Brand Attributes


Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Public Relations

Public relations is one of the most critical tools for promoting your company and building your brand’s reputation. When used correctly, it can transform the future of your business, grow your profitability, and position you as a thought leader in your industry.

We leverage relationships with local and national media and stay up to speed with the evolving landscape of influencer marketing and emerging media channels, to bridge the trust gap between your brand and its customers and boost your exposure in the press.

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