Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. If you want to shape how your company is seen by both your customers and competitors, you must strengthen your positioning.
What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.
Language defines your brand as much as its aesthetics, that’s why your message should be strategically segmented per audience. Success is dependent on building your efforts not on a broad universe of potential customers, but rather a specific subset. Dividing your customer within a specific market into discrete groups allows you to sell more competitively and economically.
We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Public relations is one of the most critical tools for promoting your company and building your brand’s reputation. When used correctly, it can transform the future of your business, grow your profitability, and position you as a thought leader in your industry.
We leverage relationships with local and national media and stay up to speed with the evolving landscape of influencer marketing and emerging media channels, to bridge the trust gap between your brand and its customers and boost your exposure in the press.