When Fort Lauderdale’s automotive mega-retailer, AutoNation, wanted a fresh marketing campaign to generate buzz, they came to us. The car, characters, suits, and helmets were completely idealized and modeled in 3D at MadLabs. Axel and Lexa’s movements were mastered using motion capture technology.
Though they were born to be social media influencers, virtual icons Axel and Lexa will transform AutoNation events, even attending some of the team’s races. They’ll arrive fully characterized and outfitted with digital helmets, just like in the videos. Stay tuned for what’s to come: enjoy the teasers.
Why keep your vision waiting?
We can make it a reality // or virtual reality.
Let’s get creative*
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