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AutoNation

MADLABS
3D PRODUCTION
Behind AutoNation’s virtual influencers

When Fort Lauderdale’s automotive mega-retailer, AutoNation, wanted a fresh marketing campaign to generate buzz, they came to us. The car, characters, suits, and helmets were completely idealized and modeled in 3D at MadLabs. Axel and Lexa’s movements were mastered using motion capture technology.

Conceived at Mad, destined for greatness

Though they were born to be social media influencers, virtual icons Axel and Lexa will transform AutoNation events, even attending some of the team’s races. They’ll arrive fully characterized and outfitted with digital helmets, just like in the videos. Stay tuned for what’s to come: enjoy the teasers.

Why keep your vision waiting?

We can make it a reality // or virtual reality.

Let’s get creative*

© Yes We Are Mad 2025
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