Launch of MadLabs

Mad is growing. We now have MadLabs, which offers state-of-the-art tools and tech backed by a unique skill set and years of industry talent. The members of this prolific team truly live their mantra of Redefining Reality by constantly pushing the bounds of what’s possible.

Why limit yourself to reality? MadLabs offers a wide range of capabilities that are unmatched in the industry – from our cutting-edge Vicon motion capture system and 3D content production to hardware services with projection mapping, LED panels, and virtual production. We have the resources and talent to serve corporate clients, creative agencies, animation studios, independent filmmakers, and artists.

• 3D Production
• Motion Capture
• Interactive
• Projection Mapping
• Virtual Production

Our specialties include creating high-quality characters for films, photo-realistic 3D products, and concepting for pre-production, marketing, branding, and e-commerce. We utilize the latest industry-standard tools and technologies for 3D modeling, rendering, and animation.

Our beautiful renders open the doors for quick iteration and unparalleled creative freedom.

Many of our services require making digital twins or 3D models of products, prototypes, buildings, and even people. We use Artec scanners to achieve the highest level of fidelity and accuracy. The results are impressive digital representations of their real-world counterparts.

MadLabs houses one of the best motion capture systems in the industry, powered by Vicon technology. The system is precise, down to a finger twitch. Elevate and streamline film production with the most true-to-life character performances.

We’re masters in kinematics, delivering accurate full-body motion in any environment to create stunning and realistic animations that capture the subtleties of the human form. Our team crafts revolutionary VR experiences that breathe life into your characters and transform your ideas beyond imagination.

The combination of our high-pixel density LED volume, Vicon motion capture system, and Blackmagic cinema cameras make us a force to be reckoned with. Ultra high-quality visuals for cinema video, or real-time broadcasting with live 3D backgrounds in Unreal engine.

We live on the bleeding edge. We can power your ideas to the max.

We’ve been ahead of the game in developing products and services for Web 3.0 before it was even a thing. Our deep knowledge of web development, 3D content creation, and VR & AR makes us a perfect match for the metaverse. We can make the digital space for your users to experience, discuss, and feel a sense of community around your content. Want interactive 3D product configurators? We can make that too.

So many industries are enjoying incredible success integrating VR and AR into their businesses. Augmented reality has revolutionized how engineers, architects, and designers conceptualize, model, and showcase their work. This emerging technology allows them to make planning decisions, accurately determine a project’s dimensions, and preview it before starting construction.

In building tailored experiences – whether it's prototyping a multi-million dollar construction project or a super cool game – we can help you bridge the gap between reality and the virtual world.

Designed with a cross-disciplinary approach that incorporates art, technology, and business, MadLabs investigates new frontiers and applications in immersive media. We do everything – we'll bring the hardware and the most spectacular visuals you've ever seen.

Breathe new life into your events with interactive projection mapping, brought to you by MadLabs. We have produced stunning shows and installations for art galleries, NFT launches, and city-wide sponsored events, crafting incredible visual experiences that leave a lasting impression.

Our projection mapping technology can project content onto almost any surface – such as public buildings, city landmarks, and interior spaces – helping to create incredible visual experiences.

Captivating shows and inspiring spectacles give you the unique opportunity to attract and immerse crowds like never before. With projection mapping, you can make anything completely change color, texture, and shape.

Whether it’s projecting branded animations onto buildings or transforming venue interiors, our video mapping technology can bring almost any structure or space to life.

Come make magic with us.